Author Archives for Julie Sheffield

Episode 255: Establishing a Sense of Community by Using Branded Content

May 23, 2023 12:00 am Published by Julie Sheffield Comments Off on Episode 255: Establishing a Sense of Community by Using Branded Content

In today’s digital age, destination marketing organizations (DMOs) are facing increasing competition for attention from potential visitors. In order to […]

Episode 254: The Crutch of Paid Media: Why DMOs Are Stifling Their Growth

May 18, 2023 7:26 pm Published by Julie Sheffield Comments Off on Episode 254: The Crutch of Paid Media: Why DMOs Are Stifling Their Growth

As the competition for travelers’ attention intensifies, Destination Marketing Organizations (DMOs) are increasingly turning to paid media as a way […]

Episode 253: The Power of Owned Media: How DMOs Can Up Their Marketing Game

May 9, 2023 4:00 pm Published by Julie Sheffield Comments Off on Episode 253: The Power of Owned Media: How DMOs Can Up Their Marketing Game

Destination Marketing Organizations (DMOs) play a critical role in promoting tourism and driving economic growth in their respective regions. In […]

Episode 251: Revolutionizing Your Tourism Marketing Strategy with ChatGPT

May 2, 2023 7:50 pm Published by Julie Sheffield Comments Off on Episode 251: Revolutionizing Your Tourism Marketing Strategy with ChatGPT

As tourism marketing agencies look for ways to expand their client base and generate more revenue, the Request for Proposal […]