Author Archives for Emily Christman

Episode 260: Why Short-term Rentals and DMOs Need to Collaborate

June 27, 2023 6:00 am Published by Emily Christman Comments Off on Episode 260: Why Short-term Rentals and DMOs Need to Collaborate

In today’s interconnected world, the short-term rental industry has become an integral part of the travel and tourism sector. With […]

Episode 259: Why DMOs Must Prioritize Locals in Their Marketing Strategy

June 20, 2023 7:07 am Published by Emily Christman Comments Off on Episode 259: Why DMOs Must Prioritize Locals in Their Marketing Strategy

Destination Marketing Organizations (DMOs) play a vital role in promoting tourism and attracting visitors to their respective destinations. Traditionally, DMOs […]

How to Create an Owned Media Strategy: A Comprehensive Guide

June 13, 2023 8:27 am Published by Emily Christman Comments Off on How to Create an Owned Media Strategy: A Comprehensive Guide

As we discussed throughout our six-part series, owned media has become a vital component of any successful destination marketing strategy. […]

Episode 257: How DMOs Can Turn an Audience into a Community

June 6, 2023 9:59 am Published by Emily Christman Comments Off on Episode 257: How DMOs Can Turn an Audience into a Community

Destination Marketing Organizations (DMOs) play a vital role in promoting tourism and attracting visitors to their respective destinations. In today’s […]

Episode 256: How DMOs Can Engage with Their Audience

May 30, 2023 3:40 pm Published by Emily Christman Comments Off on Episode 256: How DMOs Can Engage with Their Audience

Destination marketing organizations (DMOs) face the challenge of effectively engaging with their audiences amidst the ever-evolving media landscape. Traditional marketing […]