Research, The Forgotten ChildMitch Whitten
About Our Guest
In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.
"It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising