You Spent All this Money to Get Visitors here. Now What?
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"You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been this black box'"- Mo Parikh from Bandwango
Meet our Host and Guest(s)
- Name: Adam Stoker
- Position: Co-owner and CEO of Relic
- Favorite Destination: Fiji
- Dream Destination: New Zealand
- Name: Jordan Barker
- Position: Co-owner of Relic
- Favorite Destination: San Francisco
- Dream Destination: Hawaii
- Name: Mo Parikh
- Position: CEO of Bandwango
- Favorite Destination: Hong Kong
- Dream Destination: Singapore or Thailand
“You Spent All This Money to Get Visitors Here. Now What?” – Show Notes and Highlights
Mo Parikh tells about his tech company, Bandwango, and their platform called the Destination Experience Engine in helping to improve the visitor experience.
The platform is built around activating content that DMOs have created by experiential style programs like travel passes, golf passports, retail trails and more, both paid and unpaid.
When should I start considering something like Bandwango? When you understand why you exist and who you are serving. Ask yourself, “Who are the customers we are serving and how can we highlight the best of our destination for them?”
The platform is not consumer-facing, but places ads for passes, passports, etc. on webpages the consumer is looking at that are relevant to them and would convert them.
Adam Stoker: All right, everybody, Welcome to the Destination Marketing Podcast. I’m your host Adam Stoker, along with my co-host Jordan Barker.
Jordan Barker: Hello.
Adam Stoker: How are you doing?
Jordan Barker: So good. How are you doing, Adam?
Adam Stoker: Oh man, so good. So excited to have our guest today. We’ve got a good friend of ours here. His name is Mo Parikh. Did I say that right Mo?
Mo Parikh: You did, yes.
Adam Stoker: Mo owns a company called Bandwango and it’s a technology company for the tourism industry. We’ve talked about some of the marketing issues and challenges in the tourism industry, and I think today is going to be a fun detour from where we’ve been talking about a technology solution that I think will solve some of the problems we’ve talked about in the past. Mo, you want to tell us a little bit about yourself and what you guys do at Bandwango?
Mo Parikh: Yeah, absolutely. I’m originally from New Jersey. I moved here in 2007 to Salt Lake City. I originally moved here to pursue a PhD in bioengineering at the University of Utah.
Adam Stoker: So, naturally, tourism.
Mo Parikh: Naturally tourism, it was a perfect departure. I realized after seven years there that I love travel and I love business, so I started this company. We Launched in May of 2015. We’re headquartered in Salt Lake City and we’re continuing to grow now.
Adam Stoker: Awesome. I have seen you guys. We’ve been going to the same travel shows for years, right? Back when it was just even, I think it was just you pitching this at one of the conferences we went to called DMA West, and met you there. It’s amazing to see how much you’ve grown and how many clients you’ve added. It’s fun to see how, how quickly you guys have jumped onto the scene and made an impact, so it’s really cool
Mo Parikh: Yeah, I appreciate that.
Adam Stoker: You said you came from New Jersey to Utah, you’re going to study what, bioengineering-
Mo Parikh: Yep.
Adam Stoker: … at the University of Utah.
Jordan Barker: Go Utes. Sorry.
Adam Stoker: Jordan’s a big Utah fan, so that’s good. I’m in the minority here as a BYU fan, but that’s okay. Why the University of Utah? This is more of a curiosity for me, not necessarily relevant to the podcast, but what took you from Jersey all the way to Utah?
Mo Parikh: I love to snowboard for one, so getting mountains is important. Secondly, it was a top 10 or top 15 program in the country. These PhD programs are notoriously hard to get into, so it was the only one I got into. I really didn’t have a choice to be honest with you. But at the end of the day, brought me here around the mountains and now I’m just living here full-time with my girlfriend.
Adam Stoker: Cool.
Jordan Barker: Sounds about right. The University of Utah top tier program, makes sense, makes total sense.
Adam Stoker: I’m outnumbered so I’m not-
Jordan Barker: You’re going to pass. You’re going to stay out of this. That’s probably smart. That’s probably wise it’s. Okay, got it.
Adam Stoker: You got here, you started working on this app, or really, software platform. I don’t want to downgrade what it is, but before that, you said you loved to travel, tell me your favorite place in the world that you’ve ever been.
Mo Parikh: Oh, that’s a hard one. I’ve been to a lot of countries. One of my favorite cities in the world is definitely Hong Kong. That’s an incredibly diverse city, surrounded by mountains, surrounded by water, just a lot of amazing people. Great food there. That’s definitely up there. But I probably have a list of 10 other cities that are just incredible in India, China, Australia and London. It’s really hard to pinpoint one just because I’ve been to so many places.
Adam Stoker: You’ve been around the block, man. We ask everybody what’s their dream destination. Is there anything left that you haven’t been to?
Mo Parikh: Absolutely.
Adam Stoker: What’s your dream destination?
Mo Parikh: I would love to go to Singapore. That’s been on the list for a long time. Thailand has really been the list for a while. That’ll probably be our next trip later this year.
Jordan Barker: Thailand will be awesome.
Adam Stoker: Jordan and I, we gave away our dream destinations and and best places. We’re not as well traveled as you.
Jordan Barker: That’s for sure.
Adam Stoker: We won’t necessarily go into ours today, but I wanna dive in a little bit. We actually had a great conversation on our last episode with Kaitlin Eskelson from the Utah Tourism Industry Association. She actually talked a lot about how one of the biggest holes that needs to be filled in destination marketing is the customer experience once they arrive on scene. I was really excited to have you on because destinations spend so much money getting people to visit.
Mo Parikh: Yep.
Adam Stoker: And then, there’s not a whole lot, in some cases, of effort. Okay, now they’re there. What do they do now? We spent all this money to get them there. They showed up. How do we make sure their experience is what we want it to be so that they talk about it to their friends and so that they share it on social media and have the experience that makes them want to come back? Tell me a little bit about Bandwango and how you guys help with that.
Mo Parikh: Yeah, absolutely. The name of our platform is called the Destination Experience Engine. Really at the heart of what we do is around experiences. The whole concept of Bandwango was born around this notion of what can we do to improve that visitor experience? If you look at destination marketing, they’ve done a fantastic job more at the top of the funnel. They do amazing job driving traffic through the digital channels. They can measure certain metrics and the top of that funnel. But when you start getting into the bottom of that funnel, the question really becomes what happens next? There’s nothing to say that customers and visitors that come to these cities don’t have an amazing time and become advocates, but the challenge has always been that there’s no way to measure that stuff.
The whole platform is really built around the notion of activating the content that DMOs have created by creating experiential style programs like Ale trails, like attraction passes, golf passports, retail trails, that can create conversion points that can be both free and paid. It’s not always around create the transaction, but then deliver something of value to that customer, onto their device, and measure everything down to that business level. When you do that, a couple of things happen. One, consumers realize that notion of convenience. They’re basically like, “Great, I can just sign up for this or purchase this, and now I have it on my phone and I can easily get around the city, and figure out what I want to do.”
But then, secondly, the customers get the curation that DMOs are so great at putting together just easily done for them. They can get these things easily delivered because if you go to, for example, a DMO site, you might see here’s the top 10 breweries with a patio in our city. That content’s fantastic, but how can we create a conversion point against that content, capture that customer’s information, and then deliver something of value to that customer while opening up a new communication channel? Really, the heart of everything we do is enabling DMOs to infinitely organize all the things to do in their cities into these experiential programs that are primarily delivered via web applications to consumers. We don’t download apps with our system. It’s all delivered through fully, white-labeled web applications.
Jordan Barker: Got It. If I’m a destination marketer, how do I know if this is a good fit for my destination? Do I have to have a lot of golf courses? How do I start to think about that? When is a good time for me as a marketer at that destination to start considering a solution like Bandwango?
Mo Parikh: I think the first step is really understanding as a destination marketing organization, why you exist. Who are the customers that you’re actually serving? Because even if the destination doesn’t have a lot of high ticket attraction style products, they’re serving a certain type of customer. Certain markets are great for tourism and visitation. Some are great for locals, some are great for visiting friends and relatives or convention attendees. The whole notion of our platform is this unlimited flexibility to curate experiences for all these customer types. It’s not necessarily “Will this work or not work.” It’s more the question of who are the customers we are serving and how can we highlight the best of our destination for them?
Jordan Barker: That makes sense.
Adam Stoker: You’re saying if a destination has personas created, let’s say they have a top three personas that they have come visit. You’re saying you craft experiences unique to each persona within the destination. Is that correct?
Mo Parikh: Exactly, yeah. We’ll look at what those personas are interested in. What the average length of stay is, what their purchase behavior looks like. Based on that, we’ll organize and curate all these different things to do. And things to do as a broad term. That can mean everything from an attraction, a museum, a retailer, or a restaurant, a bar, a brewery, a golf course. It really doesn’t matter because the whole point of this platform is curating products for these different types of customers.
Jordan Barker: Makes Sense. On the last episode we talked about marketing mistakes and we talked about what we can learn from those, why those are valuable, why those are important. Where do you feel destination marketers are today, where do they go wrong? We talked about how we get them there, we get a visitor to our destination. Where do marketers go wrong? What should they be looking at and how should they improve that?
Mo Parikh: I think the biggest thing, in my opinion, is lack of measurement strategy. A lot of destination marketing organizations we talk to, we ask “How are you acquiring customers?” “What’s happening down this funnel?” A lot of times they just don’t have the measurements in place the right way. The challenge has always been in the DMO and CVB world, that the metrics of success have traditionally been things like site visits, time spent on site, clicks out to partner websites. That information is great, but I think that’s just one piece of the puzzle because you really need to get a deeper understanding of great, we did all these things, we drove people to our website, they engaged with our content. But really, what happened after that, and it’s always just been this black box.
Adam Stoker: Yeah. That makes a lot of sense. Not to go back to your history, but you filled a really interesting hole within the tourism industry. That visitor experience, you came to the University of Utah for, I can’t remember, remind me what it was.
Mo Parikh: Bioengineering.
Adam Stoker: Bioengineering. It’s something way smarter than anything else that I can’t even remember what it is. You came for that, how did you identify this whole in the tourism industry? Because it’s just an unexpected turn, right?
Mo Parikh: Yeah. It really happened organically. Initially, the notion of Bandwango was built in the ski, snowboard, and the mountain travel industry.
Adam Stoker: You’re a big snowboarder, right?
Mo Parikh: I love to snowboard, yeah. The initial idea was all of these ski resorts have group sales offices. They’re providing a 30% discount on the lift ticket. Lift tickets are getting really expensive. Why can’t we build a platform that only works with organizations that have group sales offices to offer volume-based discounts to groups that are curated through social networks? Then, we started going to the mountain travel symposium, MTS, for a couple of years. This was back in 2012 when Bandwango was informally born. We were going to these trade shows and that’s where we met Eric Thompson, the Vice President of Marketing for Visit Salt Lake. He started looking at what we were building and he said, “Wow, this is interesting for our Connect Pass product”.
Then, in late 2014, we sort of looked at each other and said, “Well, this seems like a pretty interesting opportunity here. Why don’t we dive into a little bit more?” Ended up completely pivoting out of the ski and snowboard space into the destination marketing. Then everything from that point on that’s been built has been built by listening to the industry. You know how many trade shows I go to.
Jordan Barker: Yeah.
Mo Parikh: There’s a reason I go to them. It’s obviously to build relationships, but it’s also to learn and listen to the industry to see what they want and looking for. Every part of Bandwango was built literally from the ground up based on the needs of a DMO.
Adam Stoker: That’s awesome. One of the things that you mentioned was you activate a DMOs content. Which I think is a really cool way to say it because until someone actually does an activity or goes out and spends money within a destination, it’s literally words on a page, or words on a website. Do you mind just talking a little bit more about activating that content and and turning words on a page into a real experience for the visitor? How do visitors find out about what it is you guys are doing with destinations?
Mo Parikh: Everything we do is fully white-labeled for the Destination Marketing Organization. First thing, remember, Bandwango is not a consumer facing brand at all. Everything we do leverages the existing marketing and advertising efforts of the DMO. It leverages their content on their websites. When I say the word “activate content”, what I mean is one thing that is done really well is driving traffic to these pages. Not only because they have budget to do it, but because the content’s fantastic. There’s organic equity here. If you search for “things to do in Salt Lake City”, Visit Salt Lake shows up in the top three search results all the time.
When I say activating content, what I mean is when people are going to different pages on Visit Salt Lake’s website, we can dynamically place calls-to-actions against those. If somebody is on a blog post that’s talking about the top 10 family-friendly things to do in Salt Lake, we can place, “Hey, did you know there’s a Connect Pass available for you?” Even on listing pages on the DMOs website, we can dynamically drop in what the offer, the admission, or the coupon is that our programs can provide to them. It’s around leveraging the entire network that the DMOs so wonderfully built to create these conversion points, which then gets data, which then creates measurable impact in that destination.
Jordan Barker: Got It. If I’m a visitor to the destination, and let’s say that they’re a customer of yours today, so I’m now a visitor to a destination that’s a Bandwango customer, how do I find out about your platform? What does that look like? What does that initial experience look like, and how might I engage with your platform?
Mo Parikh: There’s a couple of ways. A lot of our customers come from referrals. We work very hard to keep our customers happy. We work very closely with them, so a lot of business comes from referrals. Also trade shows, we go to a lot of trade shows. We think it’s important to build relationships, to understand what’s going on in the industry. The third way, we’re seeing more and more of these days, is through organic search, actually. People are finding our platform and our website because they’re looking to create an ale trail, they’re looking to create a passport or experiential-style product and they’ll find us that way. So it’s really a mix. Originally, it was all referral. Now, now we’re starting to branch out.
Adam Stoker: Okay. You go to a ton of trade shows, worst airport or trade show experience that you’ve had? We’ve all had them.
Mo Parikh: That’s a good question. Airport wise, I hate LAX. I hope Visit Los Angeles is listening. But it seems like they’ve been under construction for a long time. Worst trade show, I truthfully don’t think there’s been a worse trade show. Every show we go to we get benefit out of and it’s really how you treat these trade shows and how you approach it. We really put a lot of focus on going to these shows and not focus on selling anything. We go to these shows to build relationships, to meet cool people, to have fun, and we think the business will come later because people want to trust you. We build these relationships. They hear about us from their colleagues, and that’s how we grow this thing.
Adam Stoker: One time we were going to a trade show in a state that shall remain nameless, but when we arrived, we found that somehow our trade show booth materials hadn’t made it onto the plane, and so all of our stuff arrived late. The state wasn’t very happy about it. We didn’t have any control over it. That was quite the run-around. We finally got our stuff there about halfway through the first day. That was probably our biggest nightmare experience was being at the trade show with literally a booth space, but nothing to show.
Mo Parikh: It’s the worst. But hey, it’s a good story. I always say at these trade shows, the booth is the formality. The real business happens at the networking events.
Jordan Barker: No question, no question. You touched on something I want to double click on. You talked about how there’s content. It’s great to have that content. It’s great to access that, but really being able to amplify that and to activate that content. Talk to me a little bit about where you see the landscape of the tourism industry going. What does that look like? What does the future of marketing within the tourism industry look like today? I think you touched a little bit on where there’s obviously going to be greater and greater need for visibility into “If I’m spending marketing dollars, what’s the true ROI and how do I measure the impact of those dollars?” But where do you see things going? You’re obviously very active in the tourism industry, what are you seeing?
Mo Parikh: I think traditionally, what we’re seeing now in the space as a question of relevancy. A lot of DMOs and CVBs are getting questioned of “You’re getting all this money, what is that economic impact?” What I see is going to happen in the long-term is it’s really going to start focusing more and more on the bottom of the funnel as opposed to on the top of the funnel. Traditionally, and still, people think that DMOs exist for serving customers within that discovery phase. I think it’s starting to shift. Especially with the advent of the web, the advent of bloggers everywhere, content everywhere. It used to be back-in-the-day where the DMOs content was really unique, but now frankly you can find a lot of this stuff in other places. Then, the question begs how is the DMO in a unique position to do something different?
I think they’re in a unique position because, one, they have the local relationships. They know these people that own these businesses. Two, they have local authority. They really know the destination better than anybody. Who better to carry out an experience than somebody that lives in the city? Traditionally, it’s been around hotel bookings, has really been this buzzword, “heads in beds” for a long, long time. The challenge there, is OTAs dominate that space and that’s not going to get held up and it’s not going to be given up anytime soon. The question then becomes, if you look at the top pages on a DMO’s website visitation it’s events and things to do typically, and that’s really bottom of the funnel work. That’s why I predict that they’re going to really get more into this conversion realm and the measurement realm to really understand what their impact is.
Jordan Barker: I think you’re absolutely right.
Adam Stoker: Interesting.
Jordan Barker: That’s interesting stuff. I think we’ve talked in really broad terms about your product. Tell me about one of the passes that you’ve created and maybe how a destination has implemented that and seen success. Maybe not Salt Lake, since we’ve talked a lot about Salt Lake.
Mo Parikh: I’ll give you just a couple of quick examples. One of our clients, Visit Houston, is really a trailblazer in my opinion, in this space. They, in the last two years now, really the last year and a half of full-time business selling, have created the Houston experienced marketplace. That’s designed to do is exactly what I talked about, be this bottom of the funnel conversion mechanism where Houston can really get into commerce. They have now, nearly I believe, 100 local businesses on the platform. They’re creating products like the Museum Pass, the Houston Brew Pass. They’ve created this entire marketplace for customers that are coming to Houston where they can find, discover and buy all things to do in Houston. That’s really an interesting example of a destination really jumping in with both feet and getting into this commerce game of generating revenue.
Now the other side of it, you have clients for example, like Visit Colorado Springs. One great thing about them is that they use our platform only for a free passport. They do no e-commerce, they do new no transactions. They have a program called the Crafts and Drafts program. It’s 100% free passport for the customer. They sign up, give us their information, and we deliver a collection of deals and discounts at local restaurants, bars, breweries, cafes and wineries. Great thing about that is, one, it’s free to the customer. Secondly, they’re able to truly measure economic impact. In about a six-month period last year we distributed nearly 8,000 passports and the economic impact was around $360,000.
Then, the third quick example is destinations using us in the convention services realm. Thinking about taking the old school show your badge programs because who wants to take your badge around at night at a show and have a piece of paper that tells me I get deals? We moved those mobile and our system can very quickly launch micro-sites for conventions that are branded to the convention, that has messaging for the convention, and has curated deals and discounts specifically for these conventions. Houston also does that really well. Then, there’s obviously a lot of other examples I can go through, but that’s an overview of paid and free experiences.
Adam Stoker: That’s great. I, you know, if I’m a destination listening to this podcast today, hopefully what our listeners are thinking is “I need to take a look at my customer experience” and “Do I really have custom tailored activities, roadmaps, or passes for these people to use when they get to my destination?” Because you talked a lot about how so much effort is put into top of funnel. I look at campaigns like the Mighty 5 and the 18 Summers campaign from Idaho, or even on a more local level, our Bryce Canyon campaign, or some of the other destinations that we work with. I’m saying we’ve put so much effort into getting people here, what am I doing once they get here? And hopefully, some of the stuff that you said has helped people understand “Here’s how I could really improve my visitor experience.”
Kaitlin, when we had her on, talked a lot about how she believes that the future of marketing for tourism is going to revolve around the visitor experience. It’s interesting to look at how you guys are coming from two very different perspectives. She was at the State of Utah before in their office of tourism and now she’s at the Utah Tourism Industry Association. Yet, you’re a software-application company that can help improve the visitor experience, and you’re both saying the same thing. I think that speaks a lot to the future of the industry and also the importance of the customer experience.
You look at any other brand, major brands that are out there, when someone buys their product so much emphasis is put on the packaging, if it’s a widget. We all know Apple’s packaging capabilities and the experience that you get when you open that for the first time. Well, it should be no different in a destination. We do such a good job of getting them to make the purchase, but what is it actually like when they open the experience? I’m using an analogy there, but I think you see what I’m saying. I’m really glad. I think this is really valuable for us to talk about the user experience. I’m excited about what you guys are doing in the industry.
Mo Parikh: Absolutely. I appreciate it.
Jordan Barker: Yeah, that’s really cool. One question that’s been on our minds that we’ve asked on the last couple of episodes is really talking about marketing at a higher level. There’s so many facets to marketing. There’s messaging, there’s the tactics, there’s channels. Sometimes it can be a bit overwhelming. From where you’re sitting, if you were to put your finger on one thing, if I am a marketer feeling a bit overwhelmed about all the different facets of marketing, if you were to say, “If you can get this one thing right,” is there something that comes to mind? If you could focus in one area, what would you recommend focusing there? What would that be?
Mo Parikh: Like I said earlier, measurement, because part of the issue with marketers, in my opinion, is that marketing is inherently an experimental field. You run a lot of experiments and the challenge you see is when there’s no measurement in place, you’re operating in the dark. I think one of the reasons that marketers get overwhelmed is because they’re trying all these things and they have no idea what’s really working. The first and foremost thing is to build the foundation before you build the house. The foundation, in this case, is to measure everything the best that you can and set this thing up to be the right way from the beginning so when you start doing all these activities, you can actually say, this worked, this didn’t work. What that’s going to do, is it’s going to declutter your life a little bit and it’s gonna allow you to focus on the things that actually have the most impact.
Adam Stoker: Makes a lot of sense. We talked a lot about that on even the last episode where it’s really hard to argue with data, really hard to argue with numbers. I think more to your point, that the more we can get at the data, the more compelling a story we can tell and the better direction that we can go. I think it even feeds back into if we know that someone’s having a positive experience and we can quantify that, we can get their feedback and we see repeat visitors. I think that’s where it gets really powerful because we talked about top of funnel versus bottom of funnel. I agree with you. I think that’s absolutely where it’s going. I think that we leave a lot of opportunity on the table when we focus on getting someone to a destination.
But you think about places growing up that you visited with your family. It was always the go-to. I don’t know if you guys had the same experience I did, but we went to the same places every summer. The reason we did that is because our experience there was so powerful and impactful. Now, I’m taking my family and my kids to those same destinations. If you have the data that supports what you’re doing, and it’s driving results, it’s driving revenue. Then, I think it ties back into the customer experience, how we quantify that, and then how we make sure that we’re getting visitors back to the destination. Then, they’re really becoming those brand ambassadors for our destination, telling their friends their family and bringing their kids as well.
Mo Parikh: The other thing is, just real quick just a note to that is, I think the other challenge here is when a lot of destination marketers don’t have the working knowledge of measurement, of measurement analytics, and oftentimes, we just rely on third parties to do this for us without at least having the ability to speak that language a little bit. We work with a lot of clients and I say, “Can I have access to your Google Tag Manager container?” They say, “What’s Google Tag Manager?” Literally Google Tag Manager is built for nontechnical marketers to place measurement pixels. I think that’s one of the challenges.
The other thing is it’s not necessarily always about the transaction. You mentioned the notion of creating destination advocates — people that are willing to speak around how amazing the destination is. One of the reasons that we are so focused on conversions, whether it’s free or paid I don’t care, is because we can capture the customer’s email address and their phone number lot of times. Now you’ve opened a communication channel where you can actually get this information and get them to become your advocate, as opposed to working in this black box, because aggregated anonymous data is great to understand high level insights. But unless you have actual consumer information, it’s very difficult to have them be your advocate and measure that stuff.
Jordan Barker: Makes sense. I think consumers in general, whether it’s tourism or any other industry, want you to understand that they’re a unique snowflake. They want to understand that you get that and yes, you can group them. To your point, if you have anonymous data, you can kind of bucket them into different categories, but I want to know, and I want to hear back from. Whether it’s a brand or a destination, or whatever, I want to understand that they get that there’s certain things about me that are unique, that I’m there for a specific purpose, and they want personalized experiences they’re demanding it more and more. I think there’s a lot of truth to that.
Adam Stoker: Mo, is there anything that we haven’t asked you directly that maybe would be good to share with our audience or something that maybe we’ve missed that would be good for everybody to hear from you?
Mo Parikh: That’s a good question. You guys covered a lot of information. I feel like I’ve really poured my heart out.
Jordan Barker: You have. You definitely have.
Mo Parikh: Not that I can really think of. Obviously we’d love for people to check out what we’re doing.
Jordan Barker: How do they do that? Where do destinations go to learn more about Bandwango?
Mo Parikh: The best is to our website, bandwango.com. On there, there’s a blog, there’s case studies, you can look at the different things we’re doing with destinations. We’re very much of a hands-on company, so this is definitely not a platform where we license it and then we say, “Best of luck.” We are with all our partners each and every step along the way.
Adam Stoker: Great.
Jordan Barker: Awesome.
Adam Stoker: Great. I think today is a perfect illustration of why we started this podcast. We’re trying to bring unique value that not everyone in the industry has uncovered to our audience. I Think we’ve done that today, so thank you so much for the lesson on customer experience that you’ve given us today, and really appreciate your time Mo.
Mo Parikh: I appreciate you guys as well. Thank you so much.
Adam Stoker: Awesome. Well, this has been the Destination Marketing Podcast with Adam Stoker and Jordan Barker. We’re excited to have you along. Tune in for the next episode and we’ll catch you on the flip side.