Content is King
Daquan Mickens, Communications Coordinator at Visit Beaufort, joins this episode of the Destination Marketing Podcast to discuss his role at the CVB and how his destination has seen the benefits of podcasting over the past year. Listen to learn more about the process of creating a podcast and why the Inner Coastal Podcast has become such a valuable tool in not only marketing but also establishing relationships with local stakeholders.
"If you build relationships with people, they will give you their time in return. They'll be willing to help you if you are willing to help them. People listen and love podcasts and I think it's a great way to initiate relationships." -Daquan Mickens
Meet our Host and Guest(s)
- Name: Adam Stoker
- Position: Co-founder and CEO of Relic Agency
- Favorite Destination: Fiji
- Dream Destination: New Zealand
- Name: Daquan Mickens
- Position: Communications Coordinator | Visit Beaufort, Port Royal, and Sea Islands
- Favorite Destination: Orlando, Florida
- Dream Destination: Australia
“Content is King” – Show Notes and Highlights
- Adam shares that DMOs should start a job when things are really hard in an organization so they become much more prepared whether things are hard or normal.
- Daquan points out that the podcast definitely gave more of a sense of direction of how to market Beaufort.
- Inner Coastal Podcast just finished its February series of Black History Month.
- Able to pull out live quotes and still quotes from the podcast for marketing.
- If people don’t know about the content or don’t put it out there, people won’t hear about it.
- Process of content planning:
- Monthly plan of events
- Guest scheduling
- Episode creation
- Review edited version of the episode as a first-time listener
- Review edited version of the episode again from a content creation standpoint
- Build live quotes and snippets and get them to socialists
- Beaufort creates weekly newsletters and distributes them to all stakeholders and the CVB board.
Resources Mentioned in the Podcast:
Daquan Mickens: [00:00:00] If you build relationships with people, people will give you their time in return. They’ll be willing to help you if you are willing to help them. So people listen and love podcasts. So I think it’s a great way. It’s kind of initiate relationships moving down the line. Start the podcast and just go for it.
Adam Stoker: [00:00:20] Hello, everyone. And welcome to another episode of the Destination Marketing Podcast. I’m your host, Adam Stoker. We’ve got another great show for you today. We’re still on the road. We’re in Beaufort, South Carolina, and I’ve got a special guest with us. His name is Daquan Mickens, and he is the communications coordinator at Visit Beaufort. Daquan, welcome to the show.
Daquan Mickens: [00:00:40] Thank you for having me, Adam. I’m glad to be here.
Adam Stoker: [00:00:42] Yeah, we’re excited to have. You know, this will be an interesting episode. You’re very involved in all things communication for Beaufort but specifically involved in Beaufort’s podcast. And I want to ask you some questions about some of the things you’re doing there. But before we do that, we’ve got some ice breaker questions we want to ask you. So first of all, what is your dream destination, Daquan? If you could go anywhere in the world, where would it be?
Daquan Mickens: [00:01:06] For me, my dream destination I would have to say Australia. It’s a little out there, but it’s something about the pictures. Every time I’ve always seen pictures in high school or in college, I’ve always thought how amazing and beautiful it was on the water in town, like right surrounded by water. I’ve always like seeing Sydney, Australia. I’ve always looked and thought, “Wow, I have to go here.”
A lot of things that kind of make me wary of going to Australia is the insects. And any time you see anything on social media about Australia, it’s normally reptiles and large creatures.
Adam Stoker: [00:01:42] Poisonous snakes, poisonous spiders, right?
Daquan Mickens: [00:01:44] Yeah, things you normally don’t see in the United States. So I’ll try my best to avoid that. But yes. So, Sydney, Australia is my dream destination.
Adam Stoker: [00:01:53] Awesome. Australia is a popular answer because it is such an alluring destination, right? So what is it about it? Is it the beautiful beaches? I mean, Sydney’s got some really cool buildings downtown in downtown Sydney. So what is it about Australia that really draws you specifically in?
Daquan Mickens: [00:02:11] It’s more of the buildings. Even though I live in Beaufort, I’m a city guy at heart. I was born in Brooklyn, New York. So I try to convince my wife to go to New York. She’s not having it. She doesn’t want to go visit. She’s more of a slow lifer. She likes it down here where it’s quiet, but I like the architect way everything up just the way the light would shimmer off of buildings and just give it that allure. That’s kind of what pulls me in and just seeing the LED lights on certain buildings and stuff like that, that’s what pulls me in and really captivates me.
Adam Stoker: [00:02:49] I like it. Okay, all right. Perfect. Let’s talk about your favorite trip you’ve ever been on.
Daquan Mickens: [00:02:54] My favorite trip I’ve ever been on, my family typically goes to Florida every other year. Those are normally nice. I like roller coasters a lot. So Orlando is normally my go-to.
Adam Stoker: [00:03:07] Disney guy?
Daquan Mickens: [00:03:08] Yeah, Disney guy. More of a Universal, more roller coasters than Disney. Disney’s more kid-friendly, so it’s more an attraction. Not like I would say, show-based, parade-based. If I could, I would go to Cedar Point in Ohio and ride like all the biggest roller coasters in the world and just do that type. But I would say also, I’ve been to the West Coast once. I went to Tacoma, Washington to visit my sister, she was in the military, so and we went snowboarding on spring break in high school for my senior year. So that was really cool to go snowboarding in March and just enjoy that and be on the West Coast.
Adam Stoker: [00:03:48] I’m hearing adrenaline. It sounds like you want to do the biggest roller coaster. You’re going snowboarding. Yeah, I can hear it.
Daquan Mickens: [00:03:56] Yeah, fast and exciting. Take the stomach away. Get the heart going. That’s my type of adventure.
Adam Stoker: [00:04:05] Nice, nice. Well, Daquan, why don’t you give us a little bit of information about your background? And what kind of led you to be the communications coordinator at Beaufort, South Carolina?
Daquan Mickens: [00:04:15] Yeah. So I graduated high school — Well, I graduated high school too, but I graduated college in 2018. And then me and my wife both graduated. We were at Atlanta University in Greenwood, South Carolina. And then we were wondering what’s next? What’s the next step? Where are we going to go and kind of begin our life? We were already married in college, so we got married my junior year. So we were married for a year, and we knew we wanted to go ahead and get married that way. It’s kind of like a package deal. We’ve seen a lot of couples date in college, and then once it’s time to get a job and want to get the job somewhere, and then the other one gets a job elsewhere and they kind of try to make the long-distance thing work and it typically doesn’t work.
So we decided that’s well, it wasn’t because that was the reason we got married. But we got married, and that way it’s easier for us to go together. So she applied to a couple of jobs. I applied to a couple of jobs nothing really lined up. And then she got offered a job here in Beaufort. So before this, I’ve never been to Beaufort, never been to Hilton Head. I think I’ve been to Charleston once, so I’m from upstate South Carolina, Spartanburg, Greenville area. So I’ve never really lived on the coast.
So we came down during our senior year during that March and stayed at Hilton Head. Came to Beaufort for the interview, and she said she got offered the position, and when we decided to look around Beaufort to kind of look, get a feel, see what we like, we fell in love with it. It was amazing. We knew this is somewhere we could really be and begin our life, start a family. It felt like home. Even from that little span that three or four days we knew this would be the spot. And then two years later, here we are here in Beaufort.
So I graduated with a mass communications major. Did radio while I was in college. I did a sports radio talk show.
Adam Stoker: [00:06:29] Oh fun.
Daquan Mickens: [00:06:30] Yeah, It was a lot of fun. Allowing me to meet new friends, new guys, people I didn’t know before. We did the show, the radio show together. So that was a great allowed me to do music and stuff like that, work in that aspect.
Adam Stoker: [00:06:46] That explains take one. Why we just spent 30 minutes talking sports right before we [Crosstalk 0:06:51] you’re a sports fanatic like us. That’s great.
Daquan Mickens: [00:06:54] Definitely. I love sports and that’s one thing I’ve always admired about sports is sports can connect you in so many different ways. You don’t realize that half of my friends in high school, even though we played on the same sports teams before that just talking sports, you can develop a good relationship with someone just talking sports. But, yeah, that kind of is my background in college. So then we came to Beaufort and I was offered a position elsewhere. Stayed there for a year, working at this escape room, actually, across the way. We have an escape room over the bridge on Lady’s Island. So I was doing the marketing for the escape room, and that was fun.
And then, you know, with COVID and everything started to happen. The escape room had to shut down for a little bit. And that’s when Robb contacted me. Said they were offering a position and you know me and Robb got talking.
Adam Stoker: [00:07:51] It started with sports. It’s so funny.
Daquan Mickens: [00:07:54] It’s so funny. I had a meeting with Robb and it really led off with sports. He was a Tar Heel guy, I was a Tar Heel guy, started talking sports and we just clicked and he offered me a position. Here I am. So I’m excited. Actually started this position during COVID. So I only know COVID like CVB work as of right now. So I’m looking forward to post-COVID and being able to actually market and get the full effect of the tourism industry without COVID.
Adam Stoker: [00:08:29] Yeah, you know, you’re starting at an interesting time. I actually think you’re starting at a really good time. I’m of the opinion that if you start a position when things are really hard when things get, whether it’s normal or easier, or however you want to describe it, right, you’re so much more prepared because when people start a job and things are comfortable, it’s really difficult to be as nimble or as agile when a crisis hits. So starting in the middle of a crisis and speaking to this specifically I graduated from college in 2009 and trying to find a job at an advertising agency in 2009 was, like, the worst time to be trying to find a job. But it was so valuable to me that I started then because I had to work my rear end off to be able to prove myself. And I was able to make the habits early on that were able to help me be successful later on.
And so I think everybody should start a job when things are really hard in an organization. So I’m excited that you’ve started during COVID. talk to us about some of the responsibilities that you have as communications coordinator here. Like, how is your role defined?
Daquan Mickens: [00:09:45] So my role is to fund is pretty much the content creator of the organization. Handle the blogs, the podcasts, some of the socials, just kind of getting the information out to the people, anything we’re doing. Like I said, weekly newsletters, the podcast. The podcast is pretty much like a little baby. There was one episode when I came in, I believe, and pretty much since then, we’ve had 23 episodes. So I’m excited. That’s one of the things I’ve been charged with coming in. Robb said, “We got this podcast. I really want you to take that over.” And, we’ve grown it more listeners and grown into what it’s able to do, how it’s able to market other people visitors, along with locals. So and then it’s fun getting people involved, meeting new people.
Like I said, I’ve only been in Beaufort for two years, so when I took this position, it was one year pretty much, and I didn’t really – and then COVID hit within that one year. I didn’t really get to experience Beaufort fully. I didn’t get to get out and meet people who go to all the restaurants, the attractions. So coming to the CVB has actually opened my eyes to what Beaufort actually has the history part, and it’s given me a lot of information, and I go home and tell my wife stuff all the time about Beaufort. Any time my family visits my parents, I’ll give them little tidbits when we were going downtown and I’m like, “Oh yeah, this is where the Reconstruction Era National Monument Park began.”
Adam Stoker: [00:11:23] You’re a tour guide now, right?
Daquan Mickens: [00:11:25] Yeah, I’m pretty much I have all the information that I didn’t have prior, and I feel like living on the coast like I tell anybody who comes here. Anyone who listens, living in Beaufort is like waking up in a vacation home every day. The Spanish moss is in my backyard. The sunsets here are amazing. There’s nothing like living in Beaufort.
Adam Stoker: [00:11:49] Awesome. Well, it sounds like you’re the right person to be creating content for Beaufort if you feel that passionately about it.
Daquan Mickens: [00:11:53] Yes.
Adam Stoker: [00:11:54] Well, let’s talk a little bit about the podcast and for everybody that’s listening we work together closely on the podcast our two organizations. It was kind of cool that we had one episode done and produced and launched. Then you came in and your job was to create content for the destination but be very involved in not only the creation of the podcast but the distribution of the podcast. So talk to me a little bit about kind of what the evolution has been of the podcast over time and it’s called the Inner Coastal Podcast for those that are listening.
Daquan Mickens: [00:12:32] Yes. So, like you said I came in it was one episode. We had Victoria Smalls on that episode, and she is a great tour guide for the national park, and she gives information. It was a great episode. She gave information on reconstruction and how everything evolved over time. I thought that was so interesting the history side of it. And that opened the door. When I heard that episode, I said, “Okay, so this is a history episode, and we were trying to market Beaufort. Beaufort is history. What else do we have to offer along with Beaufort?” And that led to attractions, like you said you had heard you did an episode with one of our tour guys.
Adam Stoker: [00:13:22] Captain Henry.
Daquan Mickens: [00:13:23] Yes, Captain Henry. Yeah, he’s a great guy. So it led to episodes with him. It led to episodes with restaurants. I don’t know. A lot of podcasts tend to do that in the marketing destination industry. So I think opening that door definitely gave more of a sense of a direction of how we can market Beaufort. So one after that one episode, it’s slowly snowballed into okay, who’s next? Who’s next? Who’s going to be the next guest? Who’s going to be the next highlighted attraction? And we just finished with being February we did a series of Black History Month and we highlighted black-owned businesses. We highlighted black artists and then who’s specified with their artistry being African-American.
And then we also talked to the pastor of the Tabernacle Baptist Church, where Robert Smalls is buried and the history that happened at Tabernacle. So just getting all that that that’s kind of the highlight of it. I know it’s only been a short time of 6, 7 months, but that monthly span right there definitely gives me the ability to market it in the way that I market that. I take quotes, live quotes. We started moving towards live quotes, pulling those out. We used to do kind of still quotes and then give them to –
Adam Stoker: [00:14:55] Okay, I’m going to ask you, just for those who are listening, the difference between –
Daquan Mickens: [00:14:57] Sorry.
Adam Stoker: [00:14:58] Your fine. The difference between live quotes and still quotes. What do you mean by that?
Daquan Mickens: [00:15:03] So we would just take a quote and just kind of give it to them. And it would just read out what they said. Whereas where the live quotes we put subtitles almost and it will highlight word for word what they said. And they can actually hear what they said versus just reading it.
Adam Stoker: [00:15:20] So the live quotes include the audio from the show, as opposed to having them read it again after the fact?
Daquan Mickens: [00:15:25] Yes.
Adam Stoker: [00:15:26] Okay. Perfect.
Daquan Mickens: [00:15:27] Yes. And then advancing and imagery kind of moving along that that direction just so we can get more and more content out there. Content like we like to say here, content is king, but marketing is queen. So you’re like, yeah, it goes hand in hand. You can have content, but what are you going to do with that content? So we get into our socials, constantly pushing it out. If people don’t know about it or if you don’t put it out there, people won’t. They won’t hear about it. They won’t know or they don’t know to look for it. So that’s my job is to constantly get it into the end of the media’s face and get into the people’s face where they can see it and they know what we’re doing here.
Adam Stoker: [00:16:13] Yeah, I want to get into kind of the process, right, for those who are listening. So from the content planning phase and literally, how does that work? Who does what between our two teams, and then how do you then take that content and distribute it? And what are those channels like? I kind of want to just go step by step. So people understand. I think one of the big fears in getting into something like this is is this a full-time job to create a podcast? It possibly could be right. Right? It depends on how involved you want to be. But I want to understand, step by step, how you approach. So let’s talk content planning, creation and then distribution.
Daquan Mickens: [00:16:54] Okay. So, as far as content planning, we look out at a month span kind of generalize what the month has in store.
Adam Stoker: [00:17:03] So you plan a month at a time?
Daquan Mickens: [00:17:05] Yes. I try to do a full month kind of look at events, whether it was just Valentine’s Day, Black History Month, prior to that we had the Shrimp Festival. So each month and with us being on the in Beaufort, there’s a lot of festivals constantly going on all year long as we look to get back to normal life just having some normalcy that will help create more of an idea of what’s going on. But you guys in, Natasha does a great job, and Julie does a great job constantly communicating with me talking to me figuring out, “All right, this is what we’re going to do.” So as far as my content calendar, I look at the events, figure out, okay, who do we want? Do we want to do a series this month of 2, 3 different episodes? Maybe we bring in one speaker who can go for 2, 3 different episodes on different aspects, whether it’s history or anything else. Highlight in the area of photography. We do that.
Get that together, and then I kind of got down. Who? What? Contact them. Figure out available times. I try to give them a month of events. Last week I contacted our guys. I started contacting the people for March, trying to give them some time in advance. That way it doesn’t just creep up on them a week in advance 2 to 3 days.
Adam Stoker: [00:18:38] And you handle the guest’s scheduling, right?
Daquan Mickens: [00:18:42] Yeah, I handle the guest scheduling. I handle what guests we do have, what events, what’s going to be talked about. So that’s my kind of my area of reaching out and that and that gives me more contact opportunities to reach people and talk to people, which I never really – I considered myself as an introvert, but just constantly reaching out and talking to people, getting to know people it opens so many doors and it’s always good, especially in a smaller town like Beaufort to kind of talk to everybody. Let your name get out there, talk like so everyone knows who you are.
Adam Stoker: [00:19:22] So are you using the podcast essentially, or at least I should say partially to open doors that maybe it would have been difficult or more difficult to open otherwise by getting guests on that you couldn’t just call and say, “Hey, can I come down and meet with you?” But if you’re like, “Hey, let me have you on the podcast,” you get a little bit more — they’re more accepting of the opportunity?
Daquan Mickens: [00:19:43] Yeah, I think so. I think and it’s mainly just about building a relationship with the stakeholders and the people in the community, and that way they know what we’re doing at the CVB. Try to be as transparent as possible and then kind of like we said, build that relationship so that not only do they know what we’re doing, but they enjoy the podcast, and they like to listen to other businesses in the area. Kind of give them an idea of what’s happening around them. Maybe they don’t have the connections to talk to those other businesses. So giving them the opportunity to hear it from the podcast as far as locals, that’s a great point that they can connect to each other without connecting.
Adam Stoker: [00:20:27] Great. Great. Okay, so once you’ve got the episode created, tell me the kind of step by step, how you distribute that content.
Daquan Mickens: [00:20:37] Okay, so step by step. Typically I will receive an edited version before it goes live, and I’ll listen through probably two or three times. I’ll listen the first time, just to kind of like I’m a new listener how the audience will listen. Even if I sat in here and listen to someone give their podcast, I’ll listen again as a new listener to see how it sounds. And then the 2nd and 3rd times more from a content creation standpoint. l listen and see okay, what can I pull from here? That not only represents their business but represents Beaufort as well. That’s mostly quote-wise. That’s what I look for. What highlights the area the most?
So on this last during the Black History Month, we had Reverend Hodges talk and when he was going through, he mentioned we’re getting a monument built for Harriet Tubman. She spent a lot of the end of her Civil War time here, and there’s a part in there where he says she spent most of her time here in Beaufort the history that she has provided for Beaufort. That’s why we want to build a monument here for her.
Adam Stoker: [00:22:00] And that’s the live quote that you were like, “Hey, let’s snag this.”
Daquan Mickens: [00:22:03] That’s live quote and that monument will be built in 2021. So it’s kind of use that live quote, put it out there and get it to our socialist. That way, if someone is coming to the area and they see that quote and then they come and they can ask about when is that coming? They know when it’s coming. They know why she has a monument here, and they know it’s just a good way to get — Because Harriet Tubman is a huge American historic figure.
Adam Stoker: [00:22:36] Absolutely.
Daquan Mickens: [00:22:38] So being a part of her history, with Beaufort being a part of her history, that’s big for the area as well. So kind of market that and use that to our benefit and get Beaufort out there as being part of American history as well.
Adam Stoker: [00:22:52] So I would say I would classify that as kind of, okay, we’re still in the creation phase where we created the podcast, and now we’re pulling out the unique quotes and snippets that make the most sense, right?
Daquan Mickens: [00:23:03] Yes.
Adam Stoker: [00:23:04] I know that you have a page on your website for the Inner Coastal Podcast. So I know you updated the landing page there, and then tell me I guess the next step of like, okay, we’ve got that created. Now, what are we doing on the website, on our social channels, and anywhere else?
Daquan Mickens: [00:23:22] All right. So once the episode does go live, then the following week of recording it will go live like you say, we’ll update it on our landing page on the website. And then, once that is alive, we’ll send the quote to the guest. We’ll send the quote, we give them where they can access the podcasts and let them know that. They can market it on their social media. We get it to our social media on our Facebook or LinkedIn. Kind of show the general area of what we’re doing and how it’s provided and showing them that it’s live.
Then we also do it on our weekly newsletter. So our weekly newsletter goes out to all our stakeholders, goes to the board for the CVB, so it allows everyone to know not only just like Captain Henry said our numbers, but it allows us to get the numbers out there, let them know events that we’ve planned in the past, of events we’re planning in the future, and then let them know this episode of the podcast live.
Adam Stoker: [00:24:30] So I just want to make sure we’re clear on that. So every week you guys have a newsletter.
Daquan Mickens: [00:24:33] Yes, every week.
Adam Stoker: [00:24:34] In that newsletter, it announces the new episode that published that week.
Daquan Mickens: [00:24:37] Yes.
Adam Stoker: [00:24:38] How cool.
Daquan Mickens: [00:24:39] So typically, since episodes of the podcast are done bi-weekly, I’ll let the first one run and then I’ll say, new episode live. And then the second week I’ll include a quote, or I’ll include an image that represents the podcast from before. Typically I don’t do like a look forward unless it’s like a big series coming out that they should actually look forward to, which I believe all episodes they should look forward to. But I think the larger ones, the ones that will attract more attention typically will kind of give a heads up to hey, we’re working on this podcast series. Be on the lookout. So and just constantly get in and out to the people is the next step. And that’s how we would market it.
Adam Stoker: [00:25:30] I like it. Okay, So tell me, what kind of feedback are you getting on the podcast, whether it’s from your stakeholders, visitors? What are you seeing?
Daquan Mickens: [00:25:39] I’m seeing a lot. There are times where we’ve had guests who have email us and say, “Hey, you guys seem like a good contact to kind of create an itinerary for us, what do you guys have in store? What do you guys have in mind? We’ve listened to the podcast, and that’s kind of why we want to come to Beaufort.” So we’ve noticed that the podcast has brought people to Beaufort, which is great. And that’s the idea of the podcast is to bring people to the area and the destination. So we’ve looked to create an itinerary of different podcast hosts from the past that way they can kind of go through and do the things they listen to on the podcast.
And as far as the stakeholder’s aspect, I’ve gotten feedback from stakeholders that the podcast is great and that they’ve listened to the podcast and they want to do a podcast. And then along with that, we did RLB with their distillery it’s Rotten Little Bastards is the distillery.
Adam Stoker: [00:26:44] Nice.
Daquan Mickens: [00:26:45] Yeah and she listened to the podcast prior. And that’s when we had Natasha fly out and do that one live and in person, which was a great episode. And she listened to the podcast previously, and she was a huge fan. We have a lot of people who listened from a stakholder’s point, and they really enjoy listening. So it kind of gives them an idea of when they are ready when they can do their episode, the direction they want to go in.
Adam Stoker: [00:27:13] Nice. So for those that are listening Natasha is actually the host of the Inner Coastal Podcast, and she’ll interview those guests as they come on the show or somebody from the CVB. But I want to go back to you mentioned that the stakeholder from the Rotten Little Bastards Distillery reached out and she wanted to be on the show.
Daquan Mickens: [00:27:37] Yes.
Adam Stoker: [00:27:38] Is that making your job of outreach a little bit easier instead of having to proactively reach out to all these businesses, you’re starting to get some inbound demand of people that would like to appear on the show?
Daquan Mickens: [00:27:49] Yes, that definitely does make it easier. I don’t have to go searching and looking like okay, what attractions? Okay, what are people looking for when they come here, what do they look to do? Who’s a good guess? When they reach out and talk to us, it does make our job easier and then it makes it more of a better relationship. It’s almost as I’m giving them what they want because they want to do this. It’s free promotion, pretty much. It gives them that opportunity, and that’s also what we want. We want to give them that promotion to market outside of Beaufort. So a win-win situation for everyone involved.
Adam Stoker: [00:28:29] Great. I think that’s a pretty good illustration of the process. I don’t want to make this sound overly positive. So I do want to make sure that there are probably challenges that you have with the podcast and things that maybe destinations that are considering doing a podcast need to watch out for. What are those that maybe you would say, “Oh, man, you better make sure you know this going in.” You know what I mean?
Daquan Mickens: [00:28:54] Yeah. I would always say try to have a backup plan. Things happen. It’s life. Especially here on the island, everyone’s on island time. So there’s typically something that comes up, something happens. You’re not able to get a guest they canceled the day before the day of. So a backup plan is always helpful. Robb and I have also stepped in on numerous occasions where we’ve talked and I don’t know if you can tell, but I can probably just ramble and talk on and on about random things.
So especially if it’s about Beaufort there’s always something new, something happening here. So being able to have that backup plan to just kind of feel the gap until they can actually step in and come. That’s always helpful.
Adam Stoker: [00:29:43] Perfect. Anything else that you would say as far as things destinations need to be careful of if they’re considering starting a podcast.
Daquan Mickens: [00:29:51] Like you said, the podcast is a time commitment. You have to set aside some time to actually get it done. You have to contact people, email people, be prepared to actually get the feedback. It takes time to work a schedule out. You’re working with stakeholders, they’re business owners. As you know, business is a full-time job owning a business, so maybe they don’t have people working for them. They work their store, so be willing to work around their hours just to kind of get them on the podcast. Then just it’s kind of time-consuming, searching through the content, getting it out there on the marketing aspect, figuring out what’s the most appealing to the audience, not just throwing anything out there to be seen and represent the podcast. But everything that you guys do on your end definitely helps out a lot. It makes it a lot easier for us than it would just doing it on our own.
Adam Stoker: [00:30:54] Yeah, okay, well, I guess I want to wrap up with what you feel like is the biggest piece of advice you could give a destination considering launching a podcast.
Daquan Mickens: [00:31:04] The biggest recommendation I can give is to just go out and build those relationships. If you build relationships with people, people will give you their time in return. They’ll be willing to help you if you are willing to help them. The relationship is beneficial both ways. No one wants to hesitate, or no one wants to be like, “Oh, I’m not doing a podcast,” or anything like that. And the way the podcast world is moving, it seems like podcasts are popping up left and right and different genres and types of podcasts. So people listen and love podcasts. So I think it’s a great way to kind of initiate relationships moving down the line. Start the podcast and just go for it.
Adam Stoker: [00:31:54] Yeah, well, I’m going to add to that just a little bit. I think, expecting yourself to be the perfect podcaster on day 1. It’s not realistic, right? So, I want people to go back. People have been listening to the show for a long time. Go back and listen to me on the pilot episode of the Destination Marketing Podcast and you’ll hear that I’ve got a long way to go, right, but it takes time to get more and more comfortable behind the mic, and I think trusting that your first episode isn’t going to be perfect and taking the time to just be consistent, get more comfortable with it. It will feel more and more natural over time.
Daquan Mickens: [00:32:35] Yeah, I agree with that. Being on the podcast my first time, I was jittery than everyone who does a podcast. I hear guests say, “Oh, I don’t know what to expect. I didn’t know what to expect but leaving they’re excited. They’re happy that they did it. They really enjoy it once they leave. Seeing that joy from somebody once they leave, makes my job. I’m glad that I’m actually able to help them market their business along with marketing Beaufort and promote their business and give them an idea of oh, people will listen to this. People will hear this and want to come to your attraction or hear about your artwork or hear about what you’re doing in life. And I think that joy and excitement is something to behold.
Adam Stoker: [00:33:25] Awesome, Awesome. Well, Daquan, thanks so much for talking to us about your process of especially generating content, working with the podcast and making sure that the Inner Coastal Podcast continues to be successful. How can people get a hold of you if they want to ask specific questions about the process or maybe your experience, things like that?
Daquan Mickens: [00:33:45] Yes feel free to email me. It’s firstname.lastname@example.org and I’ll respond to any email, any questions, any podcast questions or you just want to talk sports, say anything like that. So feel free and thanks for having me. I really enjoy being a part of the CVB and working with the podcast and being a part of the Destination of Marketing Podcast. It’s a lot of fun.
Adam Stoker: [00:34:20] Awesome. Awesome. Thanks, again Daquan. Well, thanks, everybody for listening. This has been another great episode of the Destination Marketing Podcasts and we’ll see you next week.
Will Seccombe: [00:34:35] Hello. I’m Will Seccombe. president of Connect Travel and we’re excited to be partnering with the Destination Marketing Podcast to promote the eTourism Summit, which is coming to Las Vegas September 20th through the 22nd. The eTourism Summit is now in its 22nd year really as the go-to destination for digitally savvy tourism marketers. And it’s a great opportunity for the industry to connect and learn about all the new things that are driving tourism marketing into 2021 and beyond.
This year, we’re really excited because we’re going to be co-locating with U. S. Travel Association and IPW, which is to bring a whole dimension of the tourism industry together in one place at one time as we work to recover from what has been a devastating year for the travel industry. The eTourism Summit is the go-to destination for tourism marketers for a reason. It’s the industry coming together and helping share success stories, new ideas, new technologies, new tools, new services to really help digital tourism marketers thrive in what is a very challenging environment.