“Josh Collins is Back!”: Josh Collins – Show Notes

  • Name: Adam Stoker
  • Position: Co-founder and CEO of Relic Agency
  • Favorite Destination: Fiji
  • Dream Destination: New Zealand
  • Name: Josh Collins
  • Position: Director of Destination Activation + Marketing at Streetsense
  • Favorite Destination: Coogee Beach, Australia
  • Dream Destination: Coogee Beach, Australia

“Josh Collins is Back!” – Show Notes and Highlights


Show Highlights

  • Last time Josh joined us on the Destination Marketing Podcast, he had just begun his journey at Streetsense. It has now been a year and he is full of insight and thought leadership regarding the Coronavirus and next steps for the industry. 
  • To begin, Josh highlights thought leaders in the industry who’s words hold impact like Simon Sinek. Josh references an internal call that Simon Sinek was generous enough to share in a video. The video resonated hope and the opportunity to double-down and cultivate our businesses and destinations during this time.
  • People don’t choose their destinations by simply looking at and pointing, “let’s go there.” They are searching for specific experiences and specific ways to fulfill dreams, whether that takes the shape of Savannah, Georgia instead of Dallas, Texas. It takes shape from the Why behind what people do. 
  • A key takeaway from Simon Sinek’s video was the comparison of Blockbuster and Netflix, and how Blockbuster failed to adapt and change. If your organization is the same as it was before the Coronavirus crisis, then you will not succeed. You need to react and adapt to come out on top on the other side.


Destination Leaders, We Were Created For Such a Time as This

  • Josh shared his own insights and thoughts with the tourism community under the metaphor of barn raising. 
  • A destination needs to come together and focus on how to help those businesses in its destination stay afloat during this critical time.
  • Josh compares our current situation to looking at a mall map. We need to find the wayfinding sign, the “you are here” icon to know where to go from here. Now is the time to go back to our wayfinding signs and reassess what needs to change, what needs to improve, and what needs to be updated within the organization. 
  • Josh refers to Sysco as a company who is doing more to help businesses to survive. Through Sysco, restaurants have the opportunity to change their location into a temporary pop-up grocery shop. This is both to help alleviate the burden on grocery stores currently, and help these local restaurants survive. 
  • Engage and work with your stakeholders. Create content around key stakeholders. For example, have a chef from a local restaurant teach people how to make a recipe from their restaurant and share it on social media for them to access. Create that sense of pride and engagement where people can support from a distance.
  • As a destination marketer, you need to be accessible to your stakeholders, whether that’s through text, email, or some other form of technology. Make sure you have a distribution channel between you and them. One where they can reach you, but you can also reach them. Zoom calls are also a great resource to have conversations and brainstorms, but more importantly to be seen and heard. During this time people want connection, to be seen, and have the opportunity to share their stories and struggles. 
  • The takeaway is that we will come out of this with better content, creativity, and connection if we do things right as a destination with our stakeholders.

Resources Mentioned in the Podcast