The Destination Marketing Podcast
The Destination Marketing Podcast is the ultimate podcast for all things related to tourism marketing. Powered by Brand Revolt, Destination Marketing brings in the wisdom and passion of a wide variety of industry experts. Friendly host Adam Stoker hosts interviews with all kinds of tourism and marketing experts.
What do we cover?
The Destination Marketing Podcast covers tourism marketing topics such as:
- Marketing Attribution Tool
- Measuring ROI
- Unique Challenges of Tourism Marketing
- Managing Budgets
- Stakeholder Engagement
- Destination Ad Campaigns
- Newsletter and Email Marketing
- Branding Your Destination
- DMO Case Studies
- Tourism Industry Trends
- Technology and Software in Tourism Marketing
Our Mission
Our goal is to help people prioritize the activities and strategies that are proven to be most effective in marketing a destination while staying up to date on the latest technologies and trends in the industry. This isn’t a fluff podcast meant only to motivate and make you feel good. We’re diving deep into what us destination marketers do and how we do it!
Listen to the Destination Marketing Podcast for real-world tips and perspectives from people who know the ins and outs of marketing within the tourism industry. Each episode will provide you with actionable insights you can get to working on right away. Marketing and advertising for a destination comes with its own unique challenges and opportunities. Hopefully you can learn from the knowledge and experience of our podcast guests so you can avoid making the same mistakes and instead take advantage of the tools and strategies that bring success.
Each destination is different, but the principles of good tourism marketing can be applied in every county, resort, attraction, or agency. The Destination Marketing Podcast is here to help everyone in the industry learn together and improve our craft!
Subscribe & Join the Community!
Are you ready to maximize your skills as a destination marketer and start learning from industry experts with years of experience? You can subscribe to the Destination Marketing Podcast pretty much wherever you listen to your podcasts. Find the platform you prefer and sign up now for new episodes every week!
Be Featured on the Podcast
Are YOU one of those tourism industry experts with marketing experience to share with our community? We’d love to have you as a guest on the podcast!
We look forward to learning from all types of destination marketing leaders. We’ve had some awesome discussions with marketing directors, CEOs, social media managers, P/R experts, agency leaders, software developers, tourism directors, and more. Everyone has a unique perspective to share with us and our podcast listeners.
If you have professional experience of any kind in the tourism and marketing industries, we want to hear from you. Sign up to be a guest today!
About the Host
Adam Stoker is President/CEO of Brand Revolt, the tourism marketing agency formed in 2025 from the merger of Relic and EKR. With 17+ years in advertising and over a decade focused on destinations, he leads work spanning owned-content strategy, community building, destination branding, and stakeholder engagement. A Utah Business and Utah Valley Business Magazine 40 Under 40 honoree, Adam authored Touchpoints: A Destination Marketer’s Guide and co-founded TourismIQ. He keynotes tourism conferences nationwide, including Destinations International’s Advocacy Summit and the One West Tourism Alliance Education Summit.