Ep 446Sports Tourism
How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite
21 Jul 2026 · 46 minPlay
New this week · Ep 447
Tactics for tourism marketers who are overworked and understaffed.
Hosted by Adam Stoker. New episode every week. No fluff — we dive into what destination marketers actually do, and how they do it.
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About the host
Adam Stoker
Adam Stoker is President/CEO of Brand Revolt, the tourism marketing agency formed in 2025 from the merger of Relic and EKR. With 17+ years in advertising and over a decade focused on destinations, he leads work spanning owned-content strategy, community building, destination branding, and stakeholder engagement. A Utah Business and Utah Valley Business Magazine 40 Under 40 honoree, Adam authored Touchpoints: A Destination Marketer’s Guide and co-founded TourismIQ. He keynotes tourism conferences nationwide, including Destinations International’s Advocacy Summit and the One West Tourism Alliance Education Summit.
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Tactics for overworked, understaffed tourism marketers. One email a week.
What we cover
Tourism marketing, in practice
- Marketing attribution
- Measuring ROI
- Managing budgets
- Stakeholder engagement
- Destination ad campaigns
- Email marketing
- Branding your destination
- DMO case studies
- Industry trends
- Tourism tech
Our goal is to help people prioritise the activities and strategies proven to be most effective in marketing a destination, while staying up to date on the latest technologies and trends in the industry.
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